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Google Minis
Unlocking self-expression ✨automagically✨
Role
0→1 Product strategy
End-to-end experience
Creative direction, Design
Overview
Overview

Google Minis allows users to create personalized digital sticker packs that reflect their appearance.

At time of release, Minis was considered revolutionary because it leveraged AI to generate stickers rather than manual creation.

Hero screens
Capture
Capture
Output
Output
Customize
Customize
Share
Share

After a user captures their selfie, the AI system outputs a poster which allows them to further customize their avatar in the sticker pack UX. From there, they are able to fine-tune and send stickers to others.

Output details
Output details

To maintain freshness, the output received by the recipient is randomized to show a variety of styles and colors.

Customization details
Customization details

Users are provided the ability to tweak their visual representation, in detail.

Styles
Styles

Worked with illustrator, Lamar Abrams on developing a sticker pack style that closely aligns with the style he developed for the animated series Steven Universe.

Styles

Additionally, launched a style based on Google's emoji visual language.

Outcome

The launch was met with positive press, celebrating Google's entry into personalized sticker packs and noted for the lack of friction during creation.