The Messages brand faced a critical decline in public perception–it was viewed as dated and uninteresting, with only basic functionality.

I developed and evangelized a new vision for Messaging, centered on augmenting self expression with the goal of building deeper connections.

This newly-resourced workstream was strategically timed with the release of the Google Pixel marketing launch, announced in 2024.

To bring delight to users, I created a system in which certain keyboard inputs (eg "I love you", "👎👎") would trigger fullscreen, visually rich reactions to messages.

Part of this effort was to develop a unique, systematic visual language that is graphically flat, but leverages z-space and incorporates gradients to create depth and volume. Along with concept and creative direction, I collaborated with Oddfellows on execution.

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Worked with the Google emoji team to bring emojis to life inside Messages.

Photomoji is a Google Message feature that allows users to create their own custom stickers or reactions based on personal photos.

To maximize impact and elevate Android's personalization and expression story, launches were strategically timed with various Android marketing touch points.

Youtube video

Social media posts

Pixel hardware release post

Google Blog post

Sunar Pichai (Google CEO) tweet

In addition, the following gains were seen from the Photomoji launch:

• +0.41% increase in images sent and +0.22% increase in image senders.
• +0.65% increase in sticker senders on flagship devices for en launch and a 19% increase in sticker senders on flagship devices.